Fresh Thought

Advertising, design, media and anything else that I find interesting
About Me

I work as a Digital advertising planner for an agency in London, UK. Due to my work I have interests in media consumption, design, social media, search and mobile advertising and am always on the look out for emergent ideas and technologies.

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Audi's new R8 Spyder

via marketingmagazine.co.uk

Above is the new advert which showcases Audi's new R8 Spyder. It looks pretty good. Nice creative direction in the advert as well.

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Filed under  //  advertising   audi   creative   R8 Spyder  
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Posted 3 months ago

Nike Grid - New Urban Sport

Nike have unveiled a pretty interesting Urban Game to get people running.

Basically they have split London in to a grid and have specific phone boxes within these grids that participants have to run to. Once at the phone they dial in with their unique pin to register their time. The clever part is the integration of social media - updates get posted to Facebook and Twitter and also people can win badges for winning phone boxes.

For a better explanation watch this video:

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Filed under  //  advertising   London   Nike   Social Media  
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Posted 3 months ago

Twitter attempts to make money

via mashable.com

Today Twitter has started it's attempt to create revenue. Although some estimates value Twitter at one billion dollars they have not created a business model to create any revenue, until now. They have now allowed the use of premium tweets that advertisers can pay for to appear in search results.

It will be interesting to see results of these ads and costings. Will update as soon as I have some figures.

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Filed under  //  advertising   Social Media   Twitter  
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Posted 3 months ago

iAd

Steve Jobs unveiled the iAd platform yesterday:

It appears to be a pretty interactive advertising platform and Apple
have built some really nice demos. It will be interesting to see how
the numbers fair against Google after their purchase of Admob last
year for $75m.

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Filed under  //  advertising   Apple   Digital   iAd  
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Posted 3 months ago